{"id":9074,"date":"2023-02-02T10:27:25","date_gmt":"2023-02-02T09:27:25","guid":{"rendered":"https:\/\/supercykelstier.dk\/concept\/?page_id=9074"},"modified":"2024-08-14T15:18:17","modified_gmt":"2024-08-14T13:18:17","slug":"press-and-publicity","status":"publish","type":"page","link":"https:\/\/supercykelstier.dk\/concept\/communication\/press-and-publicity\/","title":{"rendered":"Press and publicity"},"content":{"rendered":"
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In the Cycle Superhighway Collaboration in the Capital Region, the Office for Cycle Superhighways manages the regional, national and international press, while the municipalities in the collaboration are often responsible for, or closely involved in, local press coverage.<\/p>\n\n\n\n

You can find new and previous press releases (in Danish) from the Office for Cycle Superhighways here<\/a>.<\/p>\n\n\n\n

Guide to creating press releases or news<\/h3>\n\n\n\n

When preparing stories about cycle superhighways for potential press coverage, there are a number of questions that are relevant to answer. This applies regardless of whether the coverage is about a future or an implemented route, an event or a campaign, or about cycle superhighways in general. Additionally, it may be relevant to consult the communication strategies.<\/p>\n\n\n\n

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Read more about result communication<\/a><\/div>\n<\/div>\n\n\n\n
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What is the story about? <\/i><\/h4>\n<\/div>\n<\/div>\n\n\n\n
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What is the angle of the story?<\/p>\n\n\n\n

The narrative becomes sharpest and easiest to sell if there is focus on one story\/angle rather than multiple stories and messages at once.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Who should be quoted? <\/i><\/h4>\n<\/div>\n<\/div>\n\n\n\n
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It is a good idea to have at least one person quoted, but preferably a couple more to broaden the perspective. In local stories, it is obvious to have the mayor or a local politician quoted, just as an employer or an ambassador could be appropriate depending on the angle of the story.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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What is the purpose of the story? <\/i><\/h4>\n<\/div>\n<\/div>\n\n\n\n
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According to the five journalistic news criteria, a news story must be either:<\/p>\n\n\n\n