
{"id":8181,"date":"2022-10-17T10:23:25","date_gmt":"2022-10-17T08:23:25","guid":{"rendered":"https:\/\/supercykelstier.dk\/concept\/?page_id=8181"},"modified":"2024-08-14T14:52:41","modified_gmt":"2024-08-14T12:52:41","slug":"communication","status":"publish","type":"page","link":"https:\/\/supercykelstier.dk\/concept\/communication\/","title":{"rendered":"Communication"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:50vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-blue-background-color has-background-dim-70 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1701\" height=\"1135\" class=\"wp-block-cover__image-background wp-image-3551\" alt=\"\" src=\"https:\/\/supercykelstier.dk\/concept\/wp-content\/uploads\/2020\/03\/C728462.jpg\" style=\"object-position:49% 70%\" data-object-fit=\"cover\" data-object-position=\"49% 70%\" srcset=\"https:\/\/supercykelstier.dk\/concept\/wp-content\/uploads\/sites\/5\/2020\/03\/C728462.jpg 1701w, https:\/\/supercykelstier.dk\/concept\/wp-content\/uploads\/sites\/5\/2020\/03\/C728462-1230x821.jpg 1230w, https:\/\/supercykelstier.dk\/concept\/wp-content\/uploads\/sites\/5\/2020\/03\/C728462-768x512.jpg 768w, https:\/\/supercykelstier.dk\/concept\/wp-content\/uploads\/sites\/5\/2020\/03\/C728462-1600x1068.jpg 1600w, https:\/\/supercykelstier.dk\/concept\/wp-content\/uploads\/sites\/5\/2020\/03\/C728462-1536x1025.jpg 1536w, https:\/\/supercykelstier.dk\/concept\/wp-content\/uploads\/sites\/5\/2020\/03\/C728462-712x475.jpg 712w, https:\/\/supercykelstier.dk\/concept\/wp-content\/uploads\/sites\/5\/2020\/03\/C728462-488x326.jpg 488w, https:\/\/supercykelstier.dk\/concept\/wp-content\/uploads\/sites\/5\/2020\/03\/C728462-1111x742.jpg 1111w\" sizes=\"auto, (max-width: 1701px) 100vw, 1701px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:80px\">\n<h1 class=\"wp-block-heading alignwide has-text-align-center has-white-color has-text-color has-huger-font-size\" id=\"Planl\u00e6gning-kopi\">Communication <\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.534), 36px);font-style:normal;font-weight:600\"><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group total-data is-layout-constrained wp-container-core-group-is-layout-bb73dc85 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-76f3d6449fe88532d64d5f600876e4bd\">Cycle superhighways are increasingly gaining ground in the national transport agenda, while the awareness of cycle superhighways is growing in the general population. Therefore, it becomes increasingly important for cycle superhighways to be communicated somewhat consistently, regardless of where they are established across the country.<\/p>\n\n\n\n<p>With cycle superhighways being the third pillar in Danish regional transport planning, it is also important that communication about cycle superhighways continue to be based on solid data and consistent evaluations. Data collection and impact evaluations are therefore crucial for the communication about cycle superhighways, whether you already have cycle superhighways, are planning to establish them, or have implemented all planned cycle superhighways.<\/p>\n\n\n\n<p>Communication about cycle superhighways, key figures and results of the routes, can, among other things, support:<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-background-green-lighter-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list has-small-font-size\">\n<li><strong>The narrative about cycle superhighways and the effects of the infrastructure <\/strong><br>Well-documented results are crucial in branding and increasing awareness about cycle superhighways, e.g. through stories in the media, on municipal websites or in publications. Particularly in the press, numbers and effects are interesting and solid recurring data is essential.<\/li>\n\n\n\n<li><strong>Knowledge sharing, exchange of experiences, and cross-sector collaboration<\/strong> <br>In the sharing of knowledge and exchange of experiences with e.g. other municipalities, cycle superhighway collaborators, bicycle planners or cycling researchers, results and effects are typically highly sought after.<\/li>\n\n\n\n<li><strong>The local, regional and national political anchoring<\/strong><br>If cross-municipal regional cycle superhighways are to be politically prioritized in individual municipalities and regions through support for cycle superhighway collaborations, politicians must be able to document the effect of the municipal investments in the routes and the regional investments in cycle superhighway collaborations. Simultaneosly, it is important on a national and political level to have data that supports the effect of cycle superhighways as an infrastructure category to better compare to other regional infrastructure.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Cycle superhighways makes it easier for more people to bike the entire or part of their commute. However, simply constructing a cycle superhighway does not necessarily guarantee awareness on and understanding of the route and concept. Therefore, effective and clear communication is essential &#8211; both along the route, concerning the route and about cycle superhighways in general.<\/p>\n\n\n\n<p>The following sections presents communication efforts throughout the life cycle of a cycle superhighway, focusing on road work communication, events and campaigns, key figures and effect communication and press and publicity.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull hyperink-cards has-background-green-light-background-color has-background is-layout-constrained wp-container-core-group-is-layout-69b1f585 wp-block-group-is-layout-constrained\" style=\"padding-top:5vh;padding-right:2vw;padding-bottom:5vw;padding-left:2vw\">\n<h5 class=\"wp-block-heading has-text-align-center has-bigger-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">What do you want to know more about?<\/h5>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-1765d339 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/supercykelstier.dk\/concept\/communication\/roadwork-communication\/\">Road work communication <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/supercykelstier.dk\/concept\/communication\/events-and-campaigns\/\">Events and campaigns<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-734eb2c2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/supercykelstier.dk\/concept\/communication\/key-figures-and-results\/\">Key figures and results <\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/supercykelstier.dk\/concept\/communication\/press-and-publicity\/\">Press and publicity<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Cycle superhighways are increasingly gaining ground in the national transport agenda, while the awareness of cycle superhighways is growing in the general population. Therefore, it becomes increasingly important for cycle superhighways to be communicated somewhat consistently, regardless of where they are established across the country. With cycle superhighways being the third pillar in Danish regional [&hellip;]<\/p>","protected":false},"author":53,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"skjul-titel","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"3141,3133,4256,810,1622,2994","_relevanssi_noindex_reason":"","_eb_attr":"","editor_notices":[],"footnotes":""},"class_list":["post-8181","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication - Concept for Cycle Superhighways<\/title>\n<meta name=\"description\" content=\"This site presents the communication efforts of cycle superhighways such as events, campaigns, key figures and effects, press and publicity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/supercykelstier.dk\/concept\/communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication - 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